Private labeling is the common practice of goods created by one company to be branded and sold by another company. When compared to the investment, risk and commitment in contract manufacturing for product development, private labeling is easier, efficient and more affordable. This option is typically better suited for small businesses who don’t have the resources or time to spend on creating a new product. Private labeling creates high profit and brand awareness for startups or established beauty businesses by starting or expanding their beauty product line.
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