8 min read

How to Make a Product That Sells Itself

Identifying Brand Value & Product Offers

Potential customers are trying to find a product like yours that will meet their needs. With so many products on the market, how can customers be sure which one is right for them? 

Brands and business owners can learn to increase their revenue while adding value to their customers, by making it easy to choose a product that’s perfect for their needs. Here are 5 steps on how to make a product that sells itself.

 

1. Value — Start with the right branding

Customers are looking for products and services that bring them value, so it’s important to know what your value is. Start with the overall problem that your product or service solves, then work from there to develop a more unique value to your brand. Without value, your customers won’t find anything worth paying for. 

How would you describe your brand? Is it fun and quirky or is it calm and serene? Your existing customers have already bought into these values, so use your retail branding as an extension of this message. 

 

2. Message — Highlight your product benefits

Next, think about the messaging of your product. This should always align with your brand’s messaging so that the relationship is clear in the mind of your customer. We like to think of products as the apples on your brand’s tree. The branches are your messages with the leaves as barriers… What would you say to convince a passerby to try one of your apples?

It’s important to make sure your customers know what your products do and what the benefits are. Keep the message consistent and rewarding, so that when the person is hungry, they associate that need with your apples and know where to find them!

 

3. Offer — Align your offers with your value & message

You know your value, you know your message — now it’s time to think about what your retail price should be. Use these questions as your starting point: What is your cost for the wholesale price? What do other brands with comparable products charge? What would your customers be willing to pay for your product’s specific benefits?

Once you know your price, you should start looking at your offers. This can be for the brand overall or for specific products. Using a tanning salon as an example — a 20% off discount when customers upgrade their monthly package is a great sales point. Another good example is Private Label’s current offer of a Free Self Tanning Product with any purchase. Brand and business owners are able to sample a product for free by purchasing a product they were already going to sample.   

 

4. Communication — Tell people about your product

Your product is ready and waiting — how are your customers going to know about it?

Before deciding on which marketing channels to use, think about your target audience and how best to reach them. Is your target customer in Generation Z? If so, maybe you want to establish a presence on social media, whereas for Generation X, it may be beneficial to display some promotions via printed advertisements. You know your customer best, so think to how they go about their lives and where you can catch them with a quick message.  

 

5. Conversion — Getting customers to purchase

The decision making process is tricky business, but you want to make it easier for your customer by guiding them through those decision-making steps.

If you’re having trouble with conversions, go back to step one and work through the process — focusing on areas you see difficulty with. Remember, trial and error is perfectly normal for businesses, especially for new brands! Once you have some converters, make sure to give them easy access to review your product which helps the decision-making process for future customers.

 

Private Label’s streamlined process makes trial and error that much easier by offering low prices, easy sampling, and low minimum orders. Private Label covers all product development and manufacturing so that you can focus on branding & selling your products!

Create your brand, your way, with Private Label. 

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